Category: Best Microsite

Audi A5. A Rhythm of Lines Campaign

The brief

The A5 brief wasn’t about the car, it was about the driver - style conscious, creatively minded and beyond the reaches of traditional advertising.

So how did we capture their interest and their data? By appealing to their design sensibilities and flattering their creative ambitions with a world-first 3D flash site that challenged them to create their own rhythm of lines.

By entering the Exhibition, users can display their work online while the very best designs are reproduced as high quality limited edition prints and sent back to the creators. Designs can also be sent to friends, saved as screensavers and wallpapers

The work

The microsite	Interact and Create
The limited edition print	How it looks

Online ads and email leading to the microsite

Expandable banner 1	Watch and rollover
Expandable banner 2	Watch and rollover
Email invitation	Read the invitation

The results

The site has generated a great deal of chatter on blogs and forums within the creative community, achieving a key strategic objective.

By creating a cutting edge, bold site that was focused on interaction and brand immersion we grabbed the attention of a new audience, an audience who are beyond the reaches of traditional marketing and are key influencers within their wider networks.

Within the first week of the campaign unique visitors stood at 70,000 with 10% going on to create their own gallery. The audience is spending longer with our rhythm of lines campaign than it is possible to with traditional media.