Category: B2C

Audi Q7 Launch

The Brief

Test drives are a pain. First you have to convince the right people to try the car. Then you have to get them to sign-up and arrange their test drive. The less painful this is, the more successful the car sales.

With this in mind we created a wholly personalised interactive n-CD mailing that was rich in content directly linked prospects to a pre-filled online booking engine that didn’t require users to type in any information.

The work

Digital Mailer

Walkthrough Please click on this link for a short demonstration of the full functionality and content of the n-CD

The results

We generated a whopping 2515 test drive requests (24% of all recipients who engaged with the n-CD) and a record 569,301 site visits.