Category: Innovation

Audi Q7 Launch

The Brief

Resulting in an unprecedented number of test-drive requests, this Q7 launch campaign pioneered “interactive direct mail” combining cutting-edge technological innovation with tried and tested marketing techniques.

In a UK automotive first, we designed a wholly personalised interactive n-CD mailing that was rich in content and used the technology to directly link prospects to a pre-filled online booking engine that didn’t require users to type in any information – thus removing a huge barrier.

The work

Digital Mailer

Walkthrough Please click on this link for a short demonstration of the full functionality and content of the n-CD

The results

We generated a whopping 2515 test drive requests (24% of all recipients who engaged with the n-CD) and a record 569,301 site visits.